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Irina Diment Ilyinsky 312.254.0200
Lincoln Park 1586 North Clybourn Chicago, IL 60622
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May Newsletter
No Place for Emotions When
Negotiating a Sale
Whether you’re buying a home
or selling one, there’s no doubt you can give credence
to the adage, the business of buying and selling real
estate is an emotional one. Not only have we as
homeowners spent years making improvements—putting on
additions and adding upgrades, but we have also built
years of memories around each corner. But sellers often
get seduced into listing a home based on “recuperating”
costs and putting a price tag on memories. Working with
an agent can help you stay focused; reminding you that a
home cannot be priced based on emotion, but instead
on what the market will bear.
A professional real
estate agent can also help a buyer avoid making
emotionally-based decisions. A buyer in love with a
specific home may be lured into making an offer above
the true market value. An agent can help the buyer get
back on track and operating within his
budget.
Agents for both the buyer and seller are
also helpful in keeping things calm when negotiating a
sale’s final details. For instance, an agent can help
negotiate such potentially delicate subjects as the
closing date, the day the buyer assumes possession of
the home, the necessary punch-list items, and the items
within the home that will or will not be included in the
sale.
If you are preparing to embark on the
always emotional undertaking of selling or buying a
home, feel free to call upon me for my expertise and
advice. I look forward to helping you
out.
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