Irina Diment Ilyinsky
312.254.0200
Lincoln Park
1586 North Clybourn
Chicago, IL 60622


May Newsletter




No Place for Emotions When Negotiating a Sale

Whether you’re buying a home or selling one, there’s no doubt you can give credence to the adage, the business of buying and selling real estate is an emotional one. Not only have we as homeowners spent years making improvements—putting on additions and adding
upgrades, but we have also built years of memories around each corner. But sellers often get seduced into listing a home based on “recuperating” costs and putting a price tag on memories. Working with an agent can help you stay focused; reminding you that a home
cannot be priced based on emotion, but instead on what the market will bear.

A professional real estate agent can also help a buyer avoid making emotionally-based decisions. A buyer in love with a specific home may be lured into making an offer above the true market value. An agent can help the buyer get back on track and operating within his budget.

Agents for both the buyer and seller are also helpful in keeping things calm when negotiating a sale’s final details. For instance, an agent can help negotiate such potentially delicate subjects as the closing date, the day the buyer assumes possession of the home, the necessary punch-list items, and the items within the home that will or will not be included in the sale.

If you are preparing to embark on the always emotional undertaking of selling or buying a home, feel free to call upon me for my expertise and advice. I look forward to helping you out.



  F E A T U R E D  P R O P E R T I E S  
450 Briar Prairie House Roscoe Court Victoria Court
RIVER NORTH tel. 312.491.0200 LAKEVIEW tel. 773.862.0200
618 W Fulton fax. 312.491.0228 3101 N Greenview fax. 773.305.0480
LINCOLN PARK tel. 312.254.0200 LINCOLN PARK ANNEX tel. 773.862.0200
1586 N. Clybourn fax. 312.254.0222 2214 N. Lincoln fax. 773.305.0480